Once Nokia was the leader in Mobile phone but not anymore. Nokia has a simple interface, vast number of models in affordable rate, people were blindly going for Nokia even though many other brands were available like Samsung, Sony, Motorola, Htc etc. Nokia was the unbeatable leader until the entry of Apple and Google.
Why Nokia could not withstand the competition from Apple and Google? The main reason i feel is, its browsing experience is so bad. Now a days everyone has started using mobile for browsing especially youths and they are the one who change their mobile often. Second reason is its OS. It sucks high time so people started going for Android. Third reason is they have only model in touchscreen. As far as i see, everyone wants to have a touchscreen rather than hitting a button.
Unless otherwise Nokia tie up with Google and bring Android and release many models in touchscreen its going to be a tough time for them. Who knows soon Nokia mobiles can become an Antique piece.
Main reason Nokia lost the race I believe is because it didn't innovate, keeping pace with the times. When Apple and Google offered innovative, superior versions, people obviously switched. It shows that apart from past achievements, one needs to constantly learn and innovate, keeping pace with the times.
ReplyDeleteActually Nokia has realised it late. Better late than never. Now they have tied up with Windows to offer windows based mobiles. Hope they get their strategy right this time....
ReplyDelete@Mohan...ya true wen u have a tough competition just keeping the standard in wat u have will never fetch business..
ReplyDelete@Ananth....lets wait n watch...